As the cost of living crisis deepens, Nigerians are yet again faced with another painful increase—this time from MultiChoice, the parent company of DStv and GOtv. The company has announced yet another round of price hikes, set to take effect from March 1, 2025, dealing another blow to households already grappling with economic hardship.
In a statement sent to subscribers, MultiChoice justified the increase as necessary to maintain its “world-class homegrown and international content” and sustain operations despite rising business costs. However, for millions of Nigerians struggling under the weight of inflation, currency devaluation, and skyrocketing food and energy prices, this news is just another reminder that survival in the country is getting tougher by the day.
With this latest adjustment, the DStv Compact bouquet will now cost N19,000, up from N15,700—a staggering increase of over 21%. The Compact Plus package will jump to N30,000, while the Premium package now stands at N44,500. For GOtv users, the price of the Jinja package moves from N3,600 to N3,900, while GOtv Plus subscribers will now pay N5,800 instead of N4,850. The GOtv Max package will cost N8,500, while the Supa and Supa Plus packages will now be priced at N11,400 and N16,800, respectively.
This latest increase comes barely a year after the last price review, reinforcing the growing sense of frustration among Nigerians who have seen their incomes shrink while the cost of basic necessities continues to spiral out of control. With fuel prices skyrocketing, electricity tariffs on the rise, food inflation at an all-time high, and the naira’s value plummeting, the question on everyone’s mind remains: how much more can Nigerians take?
For many, DStv and GOtv subscriptions—once considered a source of entertainment and escape—are now becoming a luxury they can barely afford. The reality remains stark: while businesses cite operational costs, the burden ultimately falls on the already exhausted shoulders of the Nigerian people.
